Vice President, Culture & Live Entertainment
Andrew has extensive experience developing and leading integrated marketing campaigns for a variety of Broadway, national, and international theatrical engagements and entertainment events. He has worked closely with many of the industry’s most respected producers, general managers, and creatives. At Allied, Andrew has overseen campaigns for The Book of Mormon, Motown the Musical, Billy Elliot the Musical,Something Rotten!, and many other hit shows and events. Andrew joined Allied from the Broadway advertising agency AKA where he led campaigns for Spider-Man Turn Off the Dark and The Book of Mormon, among others. He also served as the Marketing Director for Broadway In Chicago where he managed a long-running engagement of Jersey Boys, as well as many other resident, pre-Broadway, and touring productions at five downtown theatres. Andrew developed and taught a practicum course for Northwestern University’s School of Communication and currently serves as an adjunct professor in the Arts Management Program at George Mason University. He holds a B.A. in Theatre from Emerson College (Boston) and an M.B.A. in International Business and Marketing from Loyola University Chicago.
Senior Tour Marketing Director
Since joining Allied Touring in the fall of 2005, Jennifer Gallagher has worked on the tours of Hairspray, Annie, Dirty Rotten Scoundrels, Roundabout Theatre Company’s Twelve Angry Men, Who’s Afraid of Virginia Woolf?, The Drowsy Chaperone, Sweeney Todd, Legally Blonde The Musical, Frost/Nixon, August: Osage County, West Side Story, ELF, Catch Me If You Can, Blue Man Group, We Will Rock You, ONCE and Kinky Boots. She currently works on An American in Paris and School of Rock.
Prior to joining Allied Touring, Jennifer was the advertising and public relations manager for The Bushnell Center for the Performing Arts in Hartford, CT. During her 6-plus years with The Bushnell, she marketed the local engagements of more than 50 national Broadway tours as well as countless other live events. Originally from the San Francisco Bay Area, Jennifer graduated from the University of California at Davis with a Bachelor’s degree in Political Science…which, in hindsight, was perhaps not the most obvious path to a career in theater marketing, but it still worked out.
Senior Tour Marketing and Press Director
Scott has had a passion for theater his entire life. After graduating from the University of Wisconsin with a double major in Public Relations and Advertising, he started his theatrical career by traveling around the country and world performing in national and international tours and numerous review shows. Scott has since then gone on to lead marketing and press efforts for such shows as Beautiful – The Carole King Musical, Matilda The Musical, Motown The Musical, Charlie and the Chocolate Factory, Mary Poppins, War Horse, Cirque du Soleil’s Zarkana, and RENT.
Senior Tour Marketing and Press Manager
Kayla has enjoyed working in theater for her entire career. While attending Marymount Manhattan College, she received a B.A. in Communications and held numerous internships. After graduating, she began her professional career working on touring productions at Broadway Booking Office. Prior to joining Allied Touring, she was the Partner Sales and Marketing Account Executive for The Shubert Organization for over five years.
Tour Marketing and Press Manager
Janie is originally from Chicago, Illinois where she studied Theater and Business Institutions at Northwestern University. Before joining the Allied team, she worked in the marketing department of Broadway In Chicago and managed partnerships and special projects at Show-Score, the ultimate theater fan site. Janie’s background is in producing, and in 2017 she produced The 75th Annual Dolphin Show: “Little Shop of Horrors,” for which she also served as company manager during its premiere tour of Bosnia and Herzegovina.
Tour Marketing and Press Coordinator
Hayden is theatre artist/producer striving to create and share work that educates and expands human understanding through storytelling. Previous experience includes: Chicago and Waitress on Broadway and worldwide (Assistant, NAMCO); Evelyn: A New Musical (Producer & Assoc. Director); Dear Evan Hansen (Backstage Concierge & Intern, Stacey Mindich Productions); Frozen, Once On This Island, Mean Girls, Hamilton (Casting P.A., Telsey + Co.); Audience Services at Williamstown Theatre Festival. Hayden holds a B.A. in Theatre Arts from Marymount Manhattan College.
Tour Marketing and Press Coordinator
Jessica developed a love for theatre through her participation in middle and high school productions as well as local community theatre shows. Since then, she has discovered her passion for the press and marketing side of the industry through her internship at the Fabulous Fox Theatre in St. Louis. It was this internship that led Jessica to intern at Allied Touring in the Summer of 2017, and join the team full time in late 2018. She has a B.A. in Communication from Saint Louis University, and considers herself lucky to be doing what she loves every day. Currently she works on RENT and Charlie and the Chocolate Factory.
Manager, Touring Creative Services
Mark manages art production for Allied Touring, overseeing the execution and delivery of creative marketing assets for upcoming productions. Before joining the Allied Touring team full time, Mark planned national advertising campaigns at Paramount Classics and Paramount Vantage. He was also an Account Executive on the Warner Bros. account in Allied’s motion picture department. Mark graduated from University of Oklahoma with a B.A. in Marketing and Advertising.