Marya K. Peters
Marya has worked with almost every venue that presents a Broadway series across the North America and has had the honor to oversee all types of productions at Allied. She currently serves on The Broadway League’s Road Marketing Committee, the Spring Road Conference (SRC) Planning Committee, the Fall Forum Planning committee, the Digital Dive Team, and is an SRC Mentor. She has been a guest instructor at Roosevelt University in Chicago and is as a guest lecturer with Broadway In Chicago’s Northwestern University marketing practicum. Marya is passionate about audience development and pushing the envelope of technology integration into live theatre. Current and past productions include An American In Paris, The Humans, A Gentleman’s Guide to Love & Murder, The Book of Mormon, Peter and the Starcatcher, Traces, Mamma Mia!, Billy Elliot the Musical, Blind Date, In the Heights, Avenue Q, Dirty Dancing – The Classic Story on Stage, Rent, Legends, The Producers, The Full Monty, Hairspray, Contact, and Fiddler on the Roof. Originally from Michigan, she has a B.F.A. from the University of Michigan and has been a member of ATPAM since 2003.
Andrew has extensive experience developing and leading integrated marketing campaigns for a variety of Broadway, national, and international theatrical engagements and entertainment events. He has worked closely with many of the industry’s most respected producers, general managers, and creatives. At Allied, Andrew has overseen campaigns for The Book of Mormon, Motown the Musical, Billy Elliot the Musical,Something Rotten!, and many other hit shows and events. Andrew joined Allied from the Broadway advertising agency AKA where he led campaigns for Spider-Man Turn Off the Dark and The Book of Mormon, among others. He also served as the Marketing Director for Broadway In Chicago where he managed a long-running engagement of Jersey Boys, as well as many other resident, pre-Broadway, and touring productions at five downtown theatres. Andrew developed and taught a practicum course for Northwestern University’s School of Communication and currently serves as an adjunct professor in the Arts Management Program at George Mason University. He holds a B.A. in Theatre from Emerson College (Boston) and an M.B.A. in International Business and Marketing from Loyola University Chicago.
Senior Marketing and Press Director
Sarah received her Bachelor’s degree in English at the University of Texas at Austin and her Master’s degree in Public Relations and Advertising at DePaul University in Chicago. She got her professional start in the publishing industry and then moved over to theatrical marketing when she joined Allied Touring in September of 2002.
Since then, she has worked on a variety of touring productions, including Thoroughly Modern Millie, Oliver!, Mamma Mia!, Little Women the Broadway Musical starring Maureen McGovern, Irving Berlin’s White Christmas, Hairspray, Frost/Nixon starring Stacy Keach, Legally Blonde the Musical, August: Osage County starring Estelle Parsons, Burn the Floor, Carrie Fisher’s one-woman show Wishful Drinking, STOMP, West Side Story, Ghost the Musical, We Will Rock You, Kinky Boots and Rodgers + Hammerstein’s Cinderella. Her current shows are Something Rotten!, School of Rock The Musical and Bright Star. ATPAM member since 2013
Senior Tour Marketing Director
Since joining Allied Touring in the fall of 2005, Jennifer Gallagher has worked on the tours of Hairspray, Annie, Dirty Rotten Scoundrels, Roundabout Theatre Company’s Twelve Angry Men, Who’s Afraid of Virginia Woolf?, The Drowsy Chaperone, Sweeney Todd, Legally Blonde The Musical, Frost/Nixon, August: Osage County, West Side Story, ELF, Catch Me If You Can, Blue Man Group, We Will Rock You, ONCE and Kinky Boots. She currently works on An American in Paris and School of Rock.
Prior to joining Allied Touring, Jennifer was the advertising and public relations manager for The Bushnell Center for the Performing Arts in Hartford, CT. During her 6-plus years with The Bushnell, she marketed the local engagements of more than 50 national Broadway tours as well as countless other live events. Originally from the San Francisco Bay Area, Jennifer graduated from the University of California at Davis with a Bachelor’s degree in Political Science…which, in hindsight, was perhaps not the most obvious path to a career in theater marketing, but it still worked out.
Anne Dailey Meyer
Senior Tour Marketing and Press Director
Anne’s current tours are RENT 20th Anniversary Tour, Rodgers + Hammerstein’s Cinderella and Irving Berlin’s White Christmas.
Anne joined Allied Touring in 2002. Early tours included Scooby-Doo in Stagefright – Live on Stage!, Cameron Macintosh’s Oliver!, Golda’s Balconystarring Valerie Harper and Thoroughly Modern Millie. She moved over to help establish Allied’s integrated marketing services, working closely with associates in Allied’s 20+ offices, providing full-service marketing support to live entertainment clients across the country. Anne returned to touring in 2012 and has worked on Hair, Traces, West Side Story, Blue Man Group, and MAMMA MIA!
Before joining Allied Touring, Anne managed marketing campaigns for Broadway and dance at St. Louis’ Fox Theatre for many years. She got her start 30-something years ago as publicist for The Muny, the nation’s oldest and largest outdoor musical theater. Anne is honored to be the 2001 recipient of the League of American Theatres and Producers’ Outstanding Achievement in Road Marketing Award.
Senior Tour Marketing and Press Director
Scott has had a passion for theater his entire life. After graduating from the University of Wisconsin with a double major in Public Relations and Advertising, he started his theatrical career by traveling around the country and world performing in national and international tours and numerous review shows. Scott has since then gone on to lead marketing and press efforts for such shows as Beautiful – The Carole King Musical, Matilda The Musical, Motown The Musical, Charlie and the Chocolate Factory, Mary Poppins, War Horse, Cirque du Soleil’s Zarkana, and RENT.
Senior Tour Marketing and Press Director
Jacqueline is currently overseeing marketing for the national tour of Rodgers + Hammerstein’s CINDERELLA. Jacqueline has been with Allied Touring since June 2005, where she has worked on a variety touring shows including Annie, Blue Man Group, Burn the Floor, Catch Me If You Can, The Full Monty, HAIR, Hairspray, Once, Peter and the Starcatcher, RENT, Spring Awakening, West Side Story, White Christmas and Wicked. She started her theatrical marketing career at Broadway in Boston in the summer of 2004, where she helped with the introduction of the beautifully renovated Opera House and Boston’s first engagement of The Lion King. Jacqueline is a graduate from Columbia College Chicago, where she received a Bachelor of Arts in Marketing Communications and a minor in Arts Management.
Tour Marketing and Press Director
Anne Waisanen joined Allied Touring in 2014. Currently she works on the North American tours of Kinky Boots, Motown The Musical, and ELF The Musical. Prior to Allied Touring, Anne managed marketing and publicity for Broadway series and special projects in markets across the nation for Jam Theatricals. Anne also worked at Margie Korshak, Inc. managing publicity for Broadway In Chicago, and worked on the Chicago production of Billy Elliot the Musical, the pre-Broadway World Premiere of The Addams Family, and many other resident and touring productions at five of Chicago’s downtown theaters. Anne’s background includes non-profit community outreach and event management with St. Patrick Center in St. Louis. She graduated from Marquette University with a B.A. and Loyola University Chicago with an M.B.A.
Tour Press Director
Meghan Kastenholz joined the Allied Touring team in the summer of 2013. Currently she works on The Book of Mormon, RENT 20th Anniversary Tour, MAMMA MIA!, and Irving Berlin’s White Christmas. She has previously worked with aka Promotions in London during the West End premiere of Matilda The Musical, and at Lookingglass Theatre in Chicago. Meghan is a graduate of The Theatre School at DePaul University, where she received a BFA in Theatre Management and Marketing.