We assign dedicated marketing and publicity leads to each show who understand the production, the brand, and the ins and outs of every stop on the route with the full support of the larger agency.
We are passionate about building brand awareness for our clients. We create the tool kit needed to sell a show. From producing and managing creative assets to building promotional plans and publicity pitches, we ensure a consistent look and message across all markets.
We are always looking for data to inform and drive our campaigns. We know the road and how each project fits into the landscape of each season. As a team, we analyze each engagement and take time to build a plan that considers every opportunity for success.
Traditional & Digital Marketing
We are involved in every aspect of selling a ticket. We work with each market individually to develop a customized marketing strategy that includes traditional and digital advertising, added-value promotions, strategic community partnerships, social media, and grassroots outreach.
With the ever-changing landscape of media, we work with each market to develop an individualized strategy for press outreach and coverage. Further, we act as the show liaison for community outreach and audience engagement events.
Pricing Strategy & Sales Analysis
With a keen eye towards inventory management and dynamic pricing, we use sales data to find the optimal price for each ticket. From the first conversations about pricing through the end of an engagement, we are always looking to maximize revenue.
We provide easy to read, customized reports including regular marketing summaries and press updates.
We are active within the industry and make sure you are too with representation at industry events and conferences including the Broadway League Spring Road Conference, Biennial Conference, Fall Marketing & Group Sales Forums, and the Broadway Across America Conference.